Bad contact & prospect data has a corrosive effect on your prospecting and funnel building efforts. The impact is especially damaging dur...

How employee attrition can decay your prospect data quicker than you think. There's a lot of data vendors out there and even more vendors...

10 Techniques to Manage Through a Recession for Your Business A recession is approaching, and that’s a fact. Expansions/Recessions are cy...

Don't throw the baby out with the bathwater when dealing with inbound leads It amazes us how many companies we talk to that still arbitra...

Have you really thought about your cost per “lead” or contact? If you are in B2B marketing you’ve probably subscribed to B2B data vendors...

Shorten your time-to-revenue and reduce your cash burn by thinking about your prospect data sooner. Congratulations! You’ve just raised a...

Should you pursue inbound leads immediately or enrich them and then pursue? OVERVIEW Ever visited the fairground and played the can toss ...

Knowing the difference could stop you getting ripped off big time We were approached this week by a "Lead Generation" vendor who claimed ...

Are You Handicapping Your Database for GDPR? Preface The General Data Protection Regulation (GDPR) in the European Union (EU) was a seism...

We see a lot of discussion on marketing sites and discussion groups both from originators and recipients of outbound and email marketing....

Statistics to Ruin Your Day! Here are at Digital Persona we don't believe in beating about the bush when it comes to telling you what you...

Drowning in Riches Like you, we don't like to leave good business on the table so when a prospective customer told us this story we decid...

Just as Kryptonite was bad for Superman, bad data is the kryptonite for Marketing Heroes Want to get better targeting and responses to yo...

Account Based Marketing (ABM) is a bit like teenage sex. Everyone talks about it, nobody really knows how to do it, everyone thinks ever...

Getting leads is only the beginning of the process to acquiring customers. And, it’s a process that many companies could improve on that w...

We are often asked by customers and prospects: "I need to get leads over to my sales team ASAP" Most high-frequency inbound leads come st...