According to Dun & Bradstreet, 49% of B2B marketers are not happy with the quality of their current prospect & customer. In the article titled 5 Shocking Stats About the State of B2B Marketing Data a recent survey of 250 B2B marketers, the following key points were uncovered:

  • Data Quality Is a Critical Success Factor for B2B Sales & Marketing (and Becoming Increasingly Important Year Over Year)

  • Confidence in Data Quality Has Reached a New Low

  • A Lack of Confidence Is Hindering Many Data-Driven Strategies

  • Data Is Viewed as the Fuel for Driving ABM Campaigns

  • B2B Marketers Struggle to Integrate Their Data Across the Enterprise


If you share the views of the people polled in this survey, then you have more options than you may be aware of. If you don’t think you can find solutions to solve one of more of the observations listed above then you aren’t looking hard enough because, they are there and Contact Persona has solutions for them.

Look down the list of B2B data pains and challenges below and if you see one on yours on the list, click the button to see what your path to solving it is.


My contact database is aging faster than I can clean and update it.



The data I am buying for my marketing/ABM campaigns is not accurate, detailed or fresh enough and it’s affecting our results



Our inbound or nurture leads are missing so much information we are discarding many of them before they even get to sales. 

We are getting a high bounce rate on our emails or our salespeople are reporting a lot of bad phone numbers.

We are getting a low conversion rate on MQL’s to sales Opportunities




The prospect data we have is missing so many accurate attributes we can’t do effective ABM campaigns with it.




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